Hombres Sanos: Exposure and Response to a Social Marketing HIV Prevention Campaign Targeting Heterosexually Identified Latino Men Who Have Sex with Men and Women  

Oleh:

Zellner, Jennifer A. ; Hovell, Melbourne F. ; Martínez-Donate, Ana P. ; Fernandez-Cerdeno, Araceli ; Sanudo, Fernando ; Sipan, Carol L. ; Engelberg, Moshe ; Ming Ji

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Aids Education and Prevention: An Interdisciplinary Journal vol. 21 no. Supp.B (Oct. 2009), page 124-136.
Topik: HIV Prevention Campaign; Heterosexually; Latino Men Who Have Sex With Men and Women
Fulltext: AIDS Education and Prevention, 21, Supplement B, 124–136, 2009 (win).pdf (413.23KB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: A94 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were clasified as HI Latino msmw. On average, 85.9% of the heterosexualrespondents and 86.8% of the HI MSMW subsample reported exposure to the campaign. Responses to the campaign included having made an appointment for a male health exam that included HIV testing and using condoms. Campaign exposure was significantly associated with HIV testing behavior and intentions and with knowledge of where to get tested. The campaign reached its underserved target audience and stimulated preventive behaviors. Social marketing represents a promising approach for HIV prevention among HI Latinos, in general, and HI Latino MSMW, in particular.

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