Exploring The Digital Divide In Mobile-Phone Adoption Levels Across Countries: Do Population Socioeconomic Traits Operate In The Same Manner As Their Individual-Level Demographic Counterparts?  

Oleh:

Stump, Rodney L. ; Gong, Wen ; Li, Zhan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 28 no. 4 (Dec. 2008), page 397-412.
Topik: mobile telephone; country-level adoption; digital divide; information and communications technologies
Fulltext: 397.pdf (134.33KB)

Isi artikel

Although the adoption of mobile phones has been skyrocketing globally during the current decade, present adoption levels are quite uneven across countries. Such disparities are also found over a range of other information and communications technologies and have been characterized as a “digital divide.” Although the adoption of mobile phones has been the focus of numerous studies, relatively few have systematically and comprehensively investigated the adoption of this technological innovation at the country level of analysis and over a broad range of nations. This study addresses this research gap by examining the effects of three country-level socioeconomic factors paralleling the individual-level demographic traits that in past studies have predominantly predicted early adoption of innovations. We rely on secondary data obtained from several reputable sources to examine this phenomenon across 170 nations. Theoretical, managerial, and policy implications based on our empirical findings, along with directions for future research, are presented.

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