| The purpose of this research is to know the determinant factors of consumers’ intentions to buy organic food. In the research, the researcher used Logistic Regression ; status, Subjective Norms, and Perceived Behavioral Control such as independent variable, Attitude towards Behavior and Intention to buy as dependent variable. The data that was used for the research is primary data whichh uses surveys as a technique. The survey was conducted by distributing questionnaires to 100 random employees of PT. Berca Schindler Lifts. The data analysis methods used was the Pre-Test, better known as validity and reliability testing,logistic regression analysis. The results of factor analysis showed that given the effect to the intention to buy organic food is the subjective norms and attitude towards behavior. |