Developing A Quality Of Life Measure To Assess The Impact Of Community Services: The Case Of Australian Community Banks  

Oleh:

Walker, Rhett H. ; Byrne, Graeme ; Johnson, Lester W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 28 no. 2 (Jun. 2008), page 380-388.
Topik: community bank; quality-of-life marketing; consumer well-being
Fulltext: 380.pdf (123.11KB)

Isi artikel

This article reports on findings of a study designed to develop and test measures suitable to assessing the perceived comparative contribution of Australian community banks and other more conventional banks to communities served, and the perceived impact of these banks on the wellbeing and quality of life of individuals who reside in those communities. Findings reveal that perceptions of the contribution of community banks to the sense of community and individual well being are significantly more favorable than those of more conventional banks.

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