Research On Consumer Well-Being (CWB): Overview Of The Field And Introduction To The Special Issue  

Oleh:

Sirgy, M. Joseph ; Lee, Dong-Jin ; Rahtz, Don

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 28 no. 2 (Jun. 2008), page 341-349.
Topik: consumer well-being; consumer welfare; marketing and quality of life; sustainable marketing; ethical marketing; marketing ethics
Fulltext: 341.pdf (96.02KB)

Isi artikel

In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali