Micro-Macro Linking Using System Dynamics Modeling: An Examination Of Eco-Labeling Effects For Farmed Shrimp  

Oleh:

Arquitt, Steven P. ; Cornwell, T. Bettina

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 27 no. 3 (Sep. 2007), page 243-255.
Topik: marketing; eco-labeling; modeling; policy; environment
Fulltext: 243.pdf (301.85KB)

Isi artikel

Eco-labeling has been heralded as a market-based approach useful in addressing environmental issues. While a growing number of eco-labeling projects are found in nations around the world, most models examining eco-labeling effects tend to be focused either on environmental impacts or consumer adoption of eco-labeled goods and do not attempt to link consumer behavior to environmental impact. The current article offers a somewhat different approach by using system dynamics modeling to capture both consumer adoption and environmental conservation for a case example of farmed shrimp. Policy analyses conducted via simulations suggest that consumers’ willingness to pay for eco-labeled products is influential on the success of eco-labeling initiatives. Raising willingness to pay by appealing to personal health issues through promoting organic products may be an effective policy lever to lessen environmental impacts at production sites.

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