The Small And Long View  

Oleh:

Lusch, Robert F.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 26 no. 2 (Aug. 2006), page 240-244.
Topik: marketing systems; complex adaptive systems; public policy; service-dominant logic
Fulltext: 240.pdf (72.85KB)

Isi artikel

Macromarketing research should be grounded in a small view of things. It should focus on the microactions of microactors that create macrostructures. At the same time,

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