Historical Research In The Journal Of Macromarketing, 1981–2005  

Oleh:

Jones, D. G. Brian ; Shaw, Eric H.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 26 no. 2 (Aug. 2006), page 178-192.
Topik: historical research in macromarketing; marketing history; history of marketing thought
Fulltext: 178.pdf (133.45KB)

Isi artikel

This article examines the development of historical research in the Journal of Macromarketing during the first twentyfive years of the journal’s publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time.

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