Forms of Glocalization: Globalization and the Migration Strategies of Scottish Football Fans in North America  

Oleh:

Giulianotti, Richard ; Robertson, Roland

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sociology vol. 41 no. 01 (Feb. 2007), page 133–152.
Topik: football; globalization; glocalization; migration; Scotland
Fulltext: 133.pdf (132.61KB)

Isi artikel

The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation.We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs.We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.

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