Response To "Art Versus Commerce As A Macromarketing Theme"  

Oleh:

Bradshaw, Alan ; McDonagh, Pierre ; Marshall, David A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 26 no. 1 (Apr. 2006), page 81-83.
Topik: musicians; art; commerce; Adorno; culture industry
Fulltext: 81.pdf (139.59KB)

Isi artikel

The authors respond to Holbrook’s 2005 art-versuscommerce article by suggesting that a deeper understanding can be found away from semiotic analyses of hackneyed cinematic cliches. Instead, they encourage a historically and empirically grounded understanding of the often complex and dialectical relationship between art and commerce and consider the macro implications.

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