Consumer Well-Being And Quality Of Life: An Assessment And Directions For Future Research  

Oleh:

Malhotra, Naresh K.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 26 no. 1 (Apr. 2006), page 77-80.
Topik: quality of life; consumer well-being; consumer life cycle; segmentation
Fulltext: 77.pdf (125.52KB)

Isi artikel

This article offers an assessment of the current state of the literature in consumer well-being and quality of life and illustrates the challenges facing researchers in this area with comments on the articles by Sirgy and Lee, Marshall and Meiselman, and Peterson. The author also offers some directions for future research.

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