Services In Society And Academic Thought: An Historical Analysis  

Oleh:

Vargo, Stephen L. ; Morgan, Fred W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 25 no. 1 (Apr. 2005), page 42-53.
Fulltext: 42.pdf (129.58KB)

Isi artikel

This article traces the development of economic activity and the sociopolitical, philosophical, and scientific agenda from which the present goods-centered paradigm of marketing emanated. The authors suggest that the services-centered model of exchange, abandoned during this development, is more appropriate for the advancement of the understanding of exchange relationships.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali