Periodization In Marketing History  

Oleh:

Hollander, Stanley C. ; Rassuli, Kathleen M. ; Jones, D. G. Brian ; Dix, Laura Farlow

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 25 no. 1 (Apr. 2005), page 32-41.
Topik: marketing history; history of marketing thought; historiography; periodization
Fulltext: 32.pdf (133.06KB)

Isi artikel

This article explores some of the purposes, advantages, problems, and limitations of periodizing marketing history and the history of marketing thought. A sample of twenty-eight wellknown periodizations taken from marketing history, the history of marketing thought, and business history is used to illustrate these themes. The article concludes with recommendations about how to periodize historical research in marketing.

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