Analisis Pengaruh Kemasan Terhadap Minat Beli Konsumen (Studi Kasus di Perumahan Taman Alfa Indah Jakarta Barat)  

Oleh:

TJAHAJA, AYRINNA ; HERLIN HIDAYAT

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 4 no. 2 (Nov. 2009), page 166-180.
Topik: Packaging; Purchase Intention; Differentiation; Consumer Goods
Fulltext: Analisis Pengaruh Kemasan terhadap Minat Beli Konsumen.pdf (532.14KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: T39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Product differentiation are important, given consumers more critical and becomes selective. Packaging is often referred to as “the five-second ads”. In the beverage industry, there are many brands, varieties and taste in which consumers cannot often explain the difference between one brand from another. Packaging is largely responsible for making a product look different. From the results of the research it is noted that the packaging has an impact on consumer purchasing interests. The main attributes of the packaging that is the most influential on consumer purchasing interest is the attribute of the package.

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