Evidence Of A Marketing Periodic Literature Within The American Economic Association: 1895-1936  

Oleh:

Bussière, Dave

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 20 no. 2 (Aug. 2000), page 137-143.
Fulltext: 137.pdf (87.55KB)

Isi artikel

There is ample evidence that economists participated in the development of marketing thought. There has not, however, been a comprehensive review of the early marketing periodic literature within economic journals. The objective of this article is to verify and extend the historical marketing record. Specifically, the author examines and documents the marketing periodic literature within pre-1936 publications of the American Economic Association. This study finds that marketing articles began appearing in American Economic Association publications in 1894—twenty years before Weld’s noted article on market distribution.

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