Detail Podcasts for tourism marketing: University and DMO collaboration (in Journal of Hospitality, Leisure, Sport and Tourism Education Vol. 9, No. 2) Bibliografi Author: Lee, Byeong Cheol ; Wicks, Bruce Topik: Cooperative; Podcast; Destination Marketing Organisation (Dmo); Evaluation Bahasa: (EN )     Tahun Terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Podcasts for tourism marketing.pdf (201.81KB; 11 download) Abstract This study demonstrates the way in which students, lecturers, and destination marketing organisations (DMOs) can cooperate for destination marketing and tourism education by using the podcast. In the study, students collaborated with DMOs to produce tourism podcasts for destination marketing using a classroom environment. By carrying out different roles, students and DMOs had not only hands-on experience in using and making podcasts, but also an opportunity to build working relationships with each other. Based on the evaluation of the complete podcasts, several problems (e.g., copyright issues, technical support) and suggestions for a better design of the podcast project are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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