Marketing is critical in a down economy  

Oleh:

Goldsberry, Clare

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Modern Plastics Worldwide vol. 86 no. 9 (Nov. 2009), page 12.
Topik: Marketing; Promotion; Brand; Customer

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM68.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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When the going gets tough, the tough implement marketing plans! A marketing plan includes a variety of company promotion vehicles including brochures, advertising in trade magazines that serve the markets you serve, attending trade shows and conferences, and the all-important website. You can never assume that customers will find you and come knocking at your door—or website. It takes a lot of work to drive them to where you want them to go, and then to be able to meet their needs. Developing your brand is key to getting customers to understand what makes your company and its products and services different from the others who do nearly the same thing you do. Developing a brand is easy when your brand name is on the packaging. It’s more difficult, however, when your package is merely the container of the brand owner’s products. That was the dilemma facing Flex Products (Carlstadt, NH). “We didn’t have a brand,” says Ed Friedhoff, who became co-owner of the company in 1990. “Our customers put their products into our packaging to go to market, so the Flex Products brand just wasn’t visible. The result was that the company wasn’t growing to its full potential.”

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