Why China’s Charm Offensive Will Stall  

Oleh:

Bandurski, David

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Far Eastern Economic Review vol. 172 no. 10 (Dec. 2009), page 36.
Topik: China; Global Economic Crisis; "Soft Power"; China Communist Party

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF21.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Beijing has been actively courted in recent months as an indispensable partner in tackling a range of strategic issues, from the global economic crisis to Iran's nuclear ambitions. Despite China's growing influence in the world, however, Communist Party leaders have expressed concern over the country's deep deficit of "soft power." China may be able to throw its weight around, but the world seems impervious to its charm. By injecting an estimated $4 to $6 billion into the global expansion of its state-controlled media, China hopes to raise its voice and persuade the world of its goodwill. But far from advancing China's prestige and attraction, this centralized "soft power" push suggests CCP leaders are wildly out of touch with the core issue compromising their credibility in the world—failure to allow free expression and the unfettered flow of information at home. CCP leaders have instead identified the chief problem facing China's soft-power development as a prevailing Western bias in public opinion worldwide. They argue that international "media giants"—including the major newswires and networks such as the BBC and CNN—have monopolized the manufacture of global information and disseminated the narrow interests and value orientations of the West.

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