Detail The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness Bibliografi Author: Sarinastiti, Nia (Editor); Laturiuw, Astuti Kusumawicitra (Editor); Sintawati, Meilina (Editor) Topik: International Business; Human Resources; Marketing; Communication; Tourism Industry; Hospitality industry; Corporate Social Responsibility; Entrepreneur Bahasa: (EN )    ISBN: 978-979-97383-1-8     Penerbit: Faculty of Business Administration and Communication Sciences     Tempat Terbit: Jakarta    Tahun Terbit: 2012     Jenis: Proceeding Fulltext: E - Proceeding The 2nd ICBC.pdf (2.75MB; 30 download) Abstract The concept of architectural change allows us to go beyond the implementation of linear models of change. Exploring on the characteristics of a successful change program will lead us to develop some principle changes in program design. Change sometimes can be seen as a difficult thing; difficult to conceive, as one must, without a doubt, deal with people issues and an uncertain future. The implementation is complicated as well since the consequences are not easy to predict, hard to track, and can create dynamic turbulences of its own. Therefore, strategic change is both an intellectual challenge and a process in managing people and uncertainty. Homer – Dixon (2000) stated in his book to find an ever more ingenious solution to age-old problems of markets, competitiveness, and technology. In a global context, it is challenging for management to be successful in managing change. Planning, implementing and managing change in fast-changing environments are increasingly accumulated in which most organizations are now facing. Such dynamic environments require dynamic processes, people, systems and culture; those are inevitable for managing change successfully and remarkably effective for optimizing organizational response to facing the market opportunities and threats. In response to changes that should be managed in a global context, especially toward sustainable competitiveness, this book was put together as a reference for academic as well as practical matter with the following arrangement: Part I Diffusion of Innovation, Information, and Knowledge; Part II Managing Tradition in Today’s Society; Part III Understanding Changes in Consumer Behavior; Part IV Developing Entrepreneurial Spirit; Part V Strategies to Compete in the Globalization Era; Part VI New Approach to Business Practice; Part VII Media and the Society; This systematic arrangement is to broadly describe the various business aspects that is affected as well as influenced change management in a globalization context. Artikel dalam koleksi ini Diffusing and Getting Journalism Knowledge through Social Media, halaman 008-016 Management Analysis of a Knowledge Network: The Case of Mexico, halaman 017-034 “Wayang Orang Bharata” – The Sacred Place of Traditional Performing Arts’ Preservation, halaman 036-046 Dramaturgy at Sundanese Restaurants to Strengthen The Competitiveness, halaman 047-053 Facebook: Media Campaign and Online Shopping Decisions, halaman 055-066 The Exposition Effect of Advertising Cues towards the Preference of Potential Customers, halaman 067-076 Analysis of Entrepreneurship Dimensions of Young Entrepreneurs (Case Study of Alumni of FIABIKOM-UAJ), halaman 078-086 Small and Medium Enterprise (SME) Partnership as A Coach Entrepreneur Students in Higher Education (Case Study at the EsaUnggul University, Jakarta - Indonesia), halaman 087-095 The Competitive Advantage Analysis of Hyatt Hotels Corporation (Case Study: Grand Hyatt Jakarta), halaman 097-116 Creating Change in an Academic Institution through Performance Management (The Miriam College Experience), halaman 117-136 Human Resource Characteristics which are needed in Facing and Managing Change: the Mosaic of Knowledge, Skills, Ability, and Other (KSAO), halaman 137-146 Integrated Marketing Communication Approach as a Strategy to Enter Global Market Competition, halaman 147-157 The Comparison Effects between Export Market Orientation and Innovation on Business Performance, halaman 158-170 Collaborative Social Responsibility: a New Approach to Community Development, halaman 172-180 Diversity Management in Multinational Corporation: The Study of Diversity Management at PT Schlumberger Geophysics Nusantara, halaman 181-190 Social Construction of Mass Media in Family Counseling Context, halaman 192-213 The Use of Social Media in Political Communication Strategies: A Qualitative Study on the Political Communication of Faisal Basri and Biem Benjamin, Independent Candidates for DKI Jakarta Gubernatorial Election 2012, halaman 214-228 Euphoria over Green Company News, halaman 229-233  Edit Artikel Kajian editorial Presented in The 2’nd International Conference on Business and Communication: An Academic and Professional Forum; Jakarta, September 19 – 20, 2012 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! 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