| Any kind of business, whereever it is invested, what products or service it produced, or how extensive its coverage, will always face a tight competition. International companies are fully aware of the issue of competitiveness. Therefore, they are always competing to provide products or services with global standards which will be well-accepted by the consumers in different countries. A very tight competition is also happening in the hotel industries. One of the results from globalization is the increase of foreign investors who are travelling overseas for business expansion. For that purpose, the international companies send people to do the business which will require them a nice accommodation that suites their distinguished needs. In this paper, the researcher does an examination of the competitive advantage of Grand Hyatt Jakarta and the strategies performed to achieve and sustain it. This research is accomplished by an in-depth study through qualitative method with descriptive purpose. In doing so, the researcher does document studies and literature reviews as well as direct observation of the hotel. To support the obtained data, the researcher also conducts interviews with the Director of Marketing and some loyal guests of Grand Hyatt Jakarta. The result of the research is that Grand Hyatt Jakarta applied differentiation-focus generic strategy to achieve its competitive advantage which are the quality of the products and services. The researcher also discovers that the hotel applied its own version of value chain to maintain and sustain its competitive advantage |