Additional Thoughts on Conversational and Motivational Sources of the Dilution Effect.  

Oleh:

Igou, Eric R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 26 no. 1 (2007), page 61-68.
Topik: dilution effect; logic of conversation; processing motivation
Fulltext: 61.pdf (76.29KB)

Isi artikel

In a recent article, Igou and Bless (2005) presented evidence that the “dilution effect” (e.g., Nisbett, Zukier, & Lemley, 1981) is based on adherence to a conversational rule (maxim of relation; Grice, 1975). Kemmelmeier (2007) challenges this conclusion, arguing instead for a motivational explanation for the dilution effect. This response addresses Kemmelmeier’s critique of Igou and Bless’s research and illustrates limitations to his motivational approach.

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