Credit And Consumption In Postmodernity  

Oleh:

Burton, Dawn

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Human Relations vol. 54 no. 9 (Sep. 2001), page 1234-1242.
Fulltext: 1234.pdf (64.86KB)

Isi artikel

Traditionally economists dominated the financial services literature with discourse on regulation and the contribution of financial services to economic prosperity. By the 1980s academic interest in financial services and financial institutions had widened to include the disciplines of marketing, sociology, geography and organizational behaviour, amongst others. Theoretical insights and critical perspectives from the wider social sciences served to broaden the financial service literature and generated a vibrancy that was previously lacking. A number of factors were responsible for the increased interest in financial services. Among them was the considerable interest in consumption, its role in society and the changing relations between producers and consumers (Baudrillard, 1998; Bourdieu, 1984). The consumption of financial services and a critical evaluation of the activities of financial institutions were an extension of this literature (Aldridge, 1998; Burton, 1994). However, it needs to be recognized that, given the widespread use of financial services in advanced societies, the consumption of financial services has not attracted as much attention as it perhaps deserves within the consumption literature (Aldridge, 1997). An additional reason for the wider interest was the dramatic re-organization and restructuring of the sector during the 1980s that had important implications for human resource management policies and the producer–consumer interface. Financial institutions marketed themselves as more customer-oriented due to increased competition but the extent of this transformation has been widely debated (Austrin, 1991; Burton, 1994; Knights et al., 1994; Sturdy, 1998). It’s in the cards contributes to the debate about the role of financial services in society by using post-fordism and postmodernism to explain the development and use of credit cards in the US.

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