Organisasi Nirlaba: Keunikan Dalam Strategi Pemasarannya  

Oleh:

Sembiring, Carolina F.

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ekonomi: Analisis ilmiah ekonomi, manajemen, keuangan dan akuntansi vol. 18 no. 3 (Dec. 2008), page 124.
Topik: Organisasi Nirlaba; Pemasaran Organisasi Nirlaba

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ140 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Marketing is a new world for many nonprofit. In fact, if a nonprofit even acknowledges the need for marketing within their organization, it is often seen as a necessary evil rather than an invaluable tool for moving an organization forward. Many people think of marketing only as selling ad advertising and no wonder news paper ads, direct mail campaigns, and sales calls. Although they are important, selling and advertising are only two to many marketing functions.

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