| This study aims to analyze and explain whether there is the influence of brand awareness on the perceived quality, brand loyalty, and purchase intentions, analyze, and explain whether there is the influence of perceived quality on purchase intentions, analyze and explain whether there is influence of brand loyalty on purchase intentions. In addition, this study also analyzes and explains whether there is a mediating influence of perceived quality and brand loyalty among the brand awareness to purchase intentions. In conducting tests on these variables, researchers used beverage Teh Botol Sosro as objects of research. The study was conducted using survey method by distributing questionnaires to 250 respondents the consumer Teh Botol Sosro in food court Pasar Festival Kuningan in Jakarta. Choosing Sample in this study using purposive sampling method. To answer the objectives there are several analyze to de reliability and validity test, while data analysis was done with Structural Equation Model (SEM) method AMOS versi 18 software assistance. The results showed that brand awareness directly affects the perceived quality, brand loyalty, and purchase intentions. Perceived quality directly affects purchase intentions, whereas brand loyalty does not directly affect purchase intentions. Then, brand awareness affects purchase intentions through perceived quality, while perceived quality had no effect on purchase intention via brand loyalty. |