| Analysis of The Effect of BlackBerry's Brand Trust Toward Brand Equity with Brand Loyalty as an intervening variable (A case study of graduate students at Atma Jaya Catholic University of Indonesia) The aim of this study is to examine the effect of BlackBerry's brand trust toward brand equity with brand loyalty as an intervening variable. This study also examines the direct effect of brand trust on brand equity. From the research result obtained that brand trust has a significant direct effect on brand equity, whereas brand loyalty as an intervening variable does not have a significant effect on brand equity. |