Detail Analisis Persepsi, Sikap, dan Interpersonal Influence Pemirsa TRANS TV dalam Situs Jejaring Sosial dan Pengaruhnya Terhadap Brand Equity (Studi Kasus Pemirsa TRANS TV di Fan Page Facebook) Bibliografi Author: SUSILOWATI, ENNY ; Wiryawan, Nizam (Advisor) Topik: Audience's Perception; Audience's Attitude; Interpersonal Influence; Brand Equity; Persepsi Konsumen; Sikap Konsumen; Ekuitas Merek; https://shared.com/wuklxlun7r?s=l Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2012     Jenis: Theses - Master Thesis Fulltext: Enny Susilowati's Master Theses.pdf (754.72KB; 63 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-631 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The objective of this study is to analyze the perception variable, attitude of online community, and interpersonal influence on Trans TV's brand equity to give advice to a company using social networking site as marketing media, and to give a scientific discourse to the reader about social networking site as one of a new marketing media. This research was conducted by distributing questionnaires to a hundred respondents who have an account at Facebook and join the fanpage of Trans TV. The sampling methode used in this reasearch is non probability sampling. The data analysis was done by the double regression. The result indicates that audience's perception, attitude, and interpersonal influence significantly influence Trans TV's brand equity. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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