The Well-Coiffed Man: Class, Race, and Heterosexual Masculinity in the Hair Salon  

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[s.n]

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Gender and society; vol. 22 no. 04 (Aug. 2008), page 455-476.
Topik: beauty work; metrosexual; masculinity; doing difference; hair salon; barbershop
Fulltext: 455.pdf (94.21KB)

Isi artikel

This study explores how men make sense of their participation in the feminized practice of salon hair care. By placing white, middle-class, heterosexual men at the center of analysis, I investigate the meaning of beauty work for a population that has been overlooked in research on gender and the beauty industry. Specifically, I demonstrate that men embed their purchase of salon hair care in the need to appropriate expectations of white professional-class masculinity. Ultimately, these men reproduce raced and classed gender differences in the hair salon by resisting feminization while at the same time transgressing gender boundaries.

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