Making Strategy : Learning by Doing  

Oleh:

Christensen, Clayton M.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 6 (1997), page 141-160.
Topik: strategy; corporate strategy; planning; strategic planning; strategy formulation; strategy implementation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Companies find it difficult to change strategy for many reasons, but one stands out : Strategic thinking is not a core managerial competence at most companies. Managers are unable to develop competence in strategic thinking because they do it so rarely. Harvard Business School Professor Clayton Christensen helps managers develop a creative strategy and a proficiency in strategic decision making. This article presents a three - stage method executives can use to conceive and implement a creative and coherent strategy themselves. The three - step process forces managers to dig deep in order to understand the forces affecting their business. This method is a useful tool for managers because it helps them link strategic thinking with operational planning : two processes that are often separate but are more effective when connected.

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