Detail 360 degree communications (article of Corporate and Marketing Communication edited by: Dr. Irwansyah, MA and Heri Budianto, SSos, Msi) Bibliografi Author: Kartikawangi, Dorien Topik: communications theories; communication strategy; JABFUNG-DK-2018-01 Bahasa: (EN )    ISBN: 978-602-19217-1-5     Penerbit: Pusat Studi Komunikasi Bisnis, Program Pasca Sarjana, Universitas Mercu Buana     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Article - Untuk Buku Fulltext: text ocr - 360 degree communications.pdf (3.65MB; 23 download) text ocr - Cover Corporate and marketing Communication.pdf (1.28MB; 10 download) Abstract The world is rapidly changing and bring about though competitive situation. In these circumstances, communication plays a significant role in achieving competitive advantage. As a result, 360° Communications become one of strategies which is implemented by organization/companies. 360° Communications is how to get all elements in the communications mix working in harmony. Interest in integration has grown recently as a direct result of budgetary pressures. Integration is a process to deliver an "end result", not an end in itself. This paper will explain 360° Communications in the perspective of communications theories as well as practices. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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