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ArtikelUsing the Critical Incident Technique as a Learning Tool in Services Marketing Courses  
Oleh: Sautter, Elise Truly ; Hanna, Joe
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 16 no. 3 (Dec. 1994), page 94-100.
Fulltext: 94.pdf (1.05MB)
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