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Using the Critical Incident Technique as a Learning Tool in Services Marketing Courses
Oleh:
Sautter, Elise Truly
;
Hanna, Joe
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Journal of Marketing Education vol. 16 no. 3 (Dec. 1994)
,
page 94-100.
Fulltext:
94.pdf
(1.05MB)
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