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Rethinking Marketing Research Education: A Conceptual, Analytical, And Empirical Investigation
Oleh:
Giacobbe, Ralph W.
;
Segal, Madhav N.
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Journal of Marketing Education vol. 16 no. 1 (Apr. 1994)
,
page 43-58.
Fulltext:
43.pdf
(2.62MB)
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