Detail Analisa Model Kualitas Jasa Pendidikan Tinggi Berdasarkan Model Gabungan dari Model SERVQUAL, GRONROSS, dan Marketing Mix, dan Pengolahan Data Menggunakan SEM Bibliografi Author: RICHIE ; Surbakti, Feliks Prasepta Sejahtera (Advisor) Topik: Combined model (SERVQUAL; Gronroos; and Service Marketing Mix; Gap Analysis); Model Gabungan (SERVQUAL; Gronroos; dan Bauran Pemasaran Jasa; Analisa Gap) Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2010     Jenis: Theses - Undergraduate Thesis Fulltext: Richie's Undergraduate Theses.pdf (4.4MB; 45 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-821 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract College is a means of organizing education higher education. A university college is divided into public and private universities. Today, many colleges sprung up where the universities are competing for students. But now there is no instrument measuring the quality of higher education services in a certain college. Therefore, the model design is performed to measure the quality of higher education services. Then use the Combined model, which combines between SERVQUAL model, Gronroos, and Service Marketing Mix to support research ini. Model This combination has the advantages of which incorporate the Combination of the various dimensions of the three models, in order to obtain accurate and complete composition that includes all aspects for measurement of service quality higher education. C o mbined model used to identify the dimensions associated with highquality education services and will be used for gap analysis is to analyze the gap between what is perceived with what is expected by students to quality higher education services in higher education. Based on the Combined model, the dimensions are divided into 10 dimensions of tangibles, Accuracy Systems, Communications, Citra, Personnel, Access, Product and Price. B a sed on the results of the study, eight dimensions of service quality negatively correlated tehadap high quality education services. While based on gap analysis, there are eight dimensions of the experience gap. That experienced the largest gap dimension is the dimension of System Accuracy. From the analysis results as a whole, there are some things that should be corrected to improve the quality of higher education services, especially for the dimensional accuracy because the system has the largest gap. The increase is by increasing the skills of administration staff in dealing with administrative tasks and also softskill training that includes how to deal with, deal with and assist the students. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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