Using The Theory Of Constraints’ Thinking Processes To Improve Problem-Solving Skills In Marketing  

Oleh:

Cooper, Marjorie J. ; Loe, Terry W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 22 no. 2 (Aug. 2000), page 137-146.
Fulltext: 137.pdf (414.75KB)

Isi artikel

Businesses actively seek college graduates who have problemsolving skills, and universities must equip their students with such skills. One of the greatest difficulties when solving problems is correctly identifying the core issue. This article offers instructors tools that instill problem identification and situation analysis skills in students. Eli Goldratt’s theory of constraints’ thinking processes are provided as a model along with guidelines for implementing these tools in marketing.

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