Experiential Learning Exercises In Services Marketing Courses  

Oleh:

Gremler, Dwayne D. ; Hoffman, K. Douglas ; Keaveney, Susan M. ; Wright, Lauren K.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 22 no. 1 (Apr. 2000), page 35-44.
Fulltext: 35.pdf (117.53KB)

Isi artikel

Business schools are often accused of focusing too much on quantitative and technical skills and spending too little time on interpersonal and communication skills. Experiential learning assignments provide an effective vehicle for addressing these concerns and are particularly well suited for services marketing courses. The objective of this article is to present a portfolio of experiential learning exercises that can be used in services marketing courses to facilitate the integration of course concepts, teamwork and team building, communication and listening skills, and critical thinking and problem solving.

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