Marketing Department Leadership: An Analysis Of A Team Transformation  

Oleh:

Gomes, Roger ; Knowles, Patricia A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 21 no. 3 (Dec. 1999), page 164-174.
Fulltext: 164.pdf (169.94KB)

Isi artikel

Using qualitative and quantitative research methods, the leadership style of a department chair in a marketing department that underwent a transformation in collegiality and research productivity is investigated. The leaders unique leadership style was compared to published models, and a composite model was identified based on responses of faculty familiar with the leader. Rationale for the mechanism at work and suggestions for application are stressed.

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