Pengaruh Kartu Kredit, Media Massa dan Teman Sebaya Terhadap Perilaku Kompulsif Pekerja  

Oleh:

Naomi, Prima ; Mayasari, Iin

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 12 no. 2 (Aug. 2009), page 137-148.
Topik: Credit Card; Mass Media; Peer Group; Compulsive Buying

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study examined the model that explains credit card, mass media, and peer group in influencing consumers to do compoulsive buying Each concept proposed in the study was explained by the research subjects that have the tendency of being open to new experience and receptive to the marketing stimuli. The sampling method in this study was purposive sampling. The sampling method consists of the criteria, namely (1) the respondents had bought a brand or product more than one in the last of six months when the questionnaires were distributed to the respondents; (2) the age was between 18-60 years old. This study used the survey method by distributing the questionnaires to workers. The number of questionnaires was 340 exemplars and distributed in Jakarta. The number of returned questionnaires was 302 exemplars. The hypotheses testing used the regression analysis. All hypotheses were supported except mass media. The credit card owner and peer group give positive influence on compulsive buyer attitude; however the media does not give influence. From the research results the researcher suggest that the credit card provider sell the credit card to the consumers with ethical conduct and also suggest that the consumers use credit card wisely and carefully.

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