Toward Enhancing The Quality And Quantity Of Marketing Majors  

Oleh:

LaBarbera, Priscilla A. ; Simonoff, Jeffrey S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 21 no. 1 (Apr. 1999), page 4-13.
Fulltext: 4.pdf (125.71KB)

Isi artikel

This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.

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