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Detail
ArtikelCan GM Survive?  
Oleh: Taylor, Alex
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 160 no. 6 (Oct. 2009), page 44.
Topik: General Motors (GM); Detroit; Industry
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Isi artikelNo city in America has been more entwined with the fortunes of a single industry as Detroit with autos. The nicknames "Motor City" and "Motown," coined years ago, have stuck for good reason. Most of the industry pioneers -- names like Wayne and Hupp, Packard and Maxwell -- have long since disappeared, and foreign automakers are expanding not in Michigan but farther south. Yet Detroit remains the home of the Big Three. In Detroit, GM is the biggest game in town. Even after Chrysler fled to a northern suburb and Ford (F, Fortune 500) retreated to its Dearborn, Mich., campus, GM doubled down on the city. In the mid-1990s it moved its headquarters to the city's most prominent landmark on the Detroit River, known appropriately as the Renaissance Center. After the investment of several hundred million dollars, GM's headquarters has become the centerpiece of the city's efforts to revive its downtown and develop its riverfront.
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