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Toyota's New Man at the Wheel
Oleh:
Taylor, Alex
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 160 no. 1 (Jul. 2009)
,
page 62.
Topik:
Toyota Motor
;
Akio Toyoda
;
Economic Crisis
;
Genchi Genbutsu
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.40
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Even though he has the same last name as five of the 10 previous presidents of Toyota Motor, Akio Toyoda is nothing like his predecessors. Item: He has spent seven years in the U.S., holds an MBA, and speaks flawless English. Item: He likes to race cars and just completed a 24-hour endurance competition with three other team members in a Toyota supercar at Germany's famed Nürburgring. Item: At age 53 he is 14 years younger than the man he is succeeding, and he believes that his relative youth "can make a unique contribution" to the company. Toyoda takes office two months after Toyota (TM) reported the biggest annual loss in its history -- $4.4 billion. He thinks that his family's company -- at last count, the Toyoda clan owned approximately 2% of the stock -- suffered because of a "once-in-a-century crisis" brought on by the global economic slowdown, as well as Toyota's own internal problems, some of them at its U.S. operations. He vows to rein in overcapacity, reorganize operations to strengthen control, and get the company back to basics. He especially wants to reinstill dedication to one of the pillars of Toyota's production system: genchi genbutsu, meaning "go and see for yourself."
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