Marriott Gets a Wake-Up Call  

Oleh:

Gunther, Marc

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 160 no. 1 (Jul. 2009), page 46.
Topik: Marriott; Breakfast; Bacon; Taste; Consistency

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.40 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Next time you order breakfast at a Marriott, you may notice something new about the bacon. Instead of being served in identical six-inch strips, it now comes in an assortment of sizes. That's because senior executives of Marriott, after sampling four of five varieties of bacon in blind taste test, found that an irregular cut, which costs less, tastes just as good as the rectangular slices traditionally served in the company's hotels. Although J.W. "bill" Marriott Jr., the company''s longtime chairman and chief executive, had his doubts, he approved the new specifications when he learned that they would save about $ 2 million per year. "Times are changing," says the 77-year-old CEO.

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