Participative Case Studies: Integrating Case Writing And A Traditional Case Study Approach In A Marketing Context  

Oleh:

Forman, Howard

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 28 no. 2 (Aug. 2006), page 106-113.
Topik: case study; case writing; experiential learning; participative; marketing
Fulltext: 106.pdf (93.45KB)

Isi artikel

Case-based pedagogy is a valuable tool for applying business concepts and theories to organizational contexts. Traditional case-based pedagogy offers such learning opportunities. What this pedagogy lacks, however, is an element of real-time experiential learning opportunities. This research focuses on the advantages of incorporating a case-writing assignment in an MBA curriculum and integrating it with the traditional case-study methodology in what is termed participative case writing. This research details the integrated casestudy methodology and includes specific implementation recommendations

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