Design And Implementation Of An Interdisciplinary Marketing/Management Course On Technology And Innovation Management  

Oleh:

Athaide, Gerard A. ; Desai, Harsha B.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 3 (Dec. 2005), page 239-249.
Topik: interdisciplinary; team teaching; technology/ innovation management; implementation
Fulltext: 239.pdf (110.34KB)

Isi artikel

Given increasing industry demand for integrative learning, marketing curricula need to emphasize interdisciplinary approaches to teaching. Although team teaching is a useful method for achieving cross-functional integration, there are very few frameworks for effectively implementing team teaching. Consequently, marketing educators seeking to offer team-taught, interdisciplinary courses have little direction on how to proceed. Against this background, this article describes the design and implementation of a team-taught, Marketing/Management interdisciplinary course on Technology and Innovation Management (TiM). On the basis of their experiences with the course, the authors provide instructors with a template for effectively implementing similar courses.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali