The Reflective Learning Continuum: Reflecting On Reflection  

Oleh:

Peltier, James W. ; Hay, Amanda ; Drago, William

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 3 (Dec. 2005), page 250-263.
Topik: reflection; critical reflection; learning styles; habitual learning; deep learning
Fulltext: 250.pdf (137.66KB)

Isi artikel

The importance of reflection to marketing educators is increasingly recognized. However, there is a lack of empirical research that considers reflection within the context of both the marketing and general business education literature. This article describes the use of an instrument that can be used to measure four identified levels of a reflection hierarchy: habitual action, understanding, reflection, and intensive reflection and two conditions for reflection: instructor-to-student interaction and student-to-student interaction. The authors also demonstrate the importance of reflective learning in predicting graduates’ perception of program quality. Although the focus was on assessment ofMBA-level curricula, the findings have great importance to marketing education and educators.

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