The Impact Of Corporate Culture, The Reward System, And Perceived Moral Intensity On Marketing Students' Ethical Decision Making  

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Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 1 (Apr. 2005), page 68-80.
Topik: ethics; training; decision making; corporate culture; reward
Fulltext: 68.pdf (134.79KB)

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An experiment was conducted to study how marketing students’ ethical decision making was influenced by their perceived moral intensity (PMI), corporate culture, and the reward system. The findings indicate that levels of awareness of the ethical consequences of a decision, the corporate culture, and the reward system all significantly affect ethical decision making. The results provide marketing educators with a framework for understanding the drivers of ethical decision making among marketing students. Given the results, some of the issues associated with teaching marketing ethics are highlighted.

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