Patenting Marketing Methods: A Missing Topic In The Classroom  

Oleh:

Christ, Paul

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 1 (Apr. 2005), page 52-60.
Topik: business method patents; Internet patents; intellectual property; Internet marketing; patent infringement
Fulltext: 52.pdf (107.36KB)

Isi artikel

Since the 1998 landmark case that validated the patenting of business methods as intellectual property, a plethora of patents has emerged. Patents for marketing-related processes have been particularly abundant, especially when new marketing processes are tied to a technology component. A review of the marketing literature and textbooks shows an instructor lag in teaching this area. Methods of teaching the area are explored, and suggested materials are noted.

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