The Future Of Marketing Scholarship: Recruiting For Marketing Doctoral Programs  

Oleh:

Davis, Donna F. ; McCarthy, Teresa M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 1 (Apr. 2005), page 14-24.
Topik: doctoral education; student recruiting; marketing doctorates; trends; business education
Fulltext: 14.pdf (130.96KB)

Isi artikel

As demand for business education is rising, the production of business doctorates continues to fall. Between 1995 and 2001, new business doctorates declined 18%, dropping to the lowest point since 1987. In the same time frame, new marketing doctorates dropped by 32%. This article reports the results of a study designed to (1) assess enrollment trends and recruiting practices for marketing doctoral programs, (2) examine decision-making processes of prospective marketing doctoral students, and (3) develop a set of recommendations for improving recruiting in marketing doctoral programs. Results of surveys of marketing doctoral program coordinators, marketing Ph.D. students, and MBA students are reported.

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