The Effects Of Creating Psychological Ownership Among Students In Group Projects  

Oleh:

Wood, Charles M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 25 no. 3 (Dec. 2003), page 240-249.
Topik: ownership; groups; experiential; auctions
Fulltext: 240.pdf (98.36KB)

Isi artikel

This article proposes that marketing instructors may be able to enhance student learning and satisfaction in group projects by applying a key principle of effective group leadership: creating a sense of ownership in the minds of students. Student ownership in the educational process is proposed to be a key part of the success of group experiential exercises. This article (1)dr aws from the management and marketing literatures to advance the idea that student self-reports of learning from class projects can be increased by increasing student ownership; (2)compar es student response to an experiential teaching tool across two conditions: control group—the instructor chooses and provides products to be sold—and high student ownership—the students choose and provide products to be sold; and (3)demonstr ates that experiential education tools are more effective when they include an element of ownership.

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