Attitudes About Work Practices, Time Allocation, And Publication Output: Profiles Of U.S. Marketing Academics  

Oleh:

Polonsky, Michael Jay ; Juric, Biljana ; Mankelow, Gary

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 25 no. 3 (Dec. 2003), page 218-230.
Topik: productivity; academic satisfaction; publishing; academic profiles
Fulltext: 218.pdf (123.99KB)

Isi artikel

This study examines attitudes of U.S.–based Academy of Marketing Science members toward teaching, research, participation in administration (including service), and academic promotionalissues. Individuals were grouped using Ward’s and K-means clustering procedures, which revealed four groups—established academics, research-focused academics, less satisfied midcareer academics, and satisfied teachers. Clusters were further profiled according to the amount of time spent on teaching, research, and administration; research output; and individualdemogr aphic and institutional characteristics. Overall, clusters were generally dissatisfied with a range of work-related issues, with workload stress appearing as an issue that needs to be addressed within marketing academia.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali