Transforming The Marketing Curriculum Using Problem-Based Learning: A Case Study  

Oleh:

Wee, Lynda Keng-Neo ; Kek, Megan Alexandria Yih-Chyn ; Kelley, Craig A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 25 no. 2 (Aug. 2003), page 150-162.
Topik: problem-based learning; marketing curriculum; teaching; outcomes
Fulltext: 150.pdf (101.64KB)

Isi artikel

This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali