Do Academics And Practitioners Agree On What And How To Teach The Undergraduate Marketing Research Course?  

Oleh:

Stern, Bruce L. ; Tseng, L. P. Douglas

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 24 no. 3 (Dec. 2002), page 225-232.
Fulltext: 225.pdf (100.01KB)

Isi artikel

A survey was undertaken with executives from marketing research firms and marketing faculty who teach the undergraduate research course. Each group was asked comparable questions about desired course delivery methods, course content, and statistical coverage. Several significant gaps were found between the two groups but none larger than the perception of which statistical methods should be taught in the undergraduate research class. It is clear that both groups could benefit from learning more about each other’s preferences and reasoning.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali